129 atomic Q&A pages — every answer extracted from a BoutiquePulse episode and published as its own page so AI agents can cite a single direct answer.
Divide your total email-attributed revenue by the total number of campaigns you sent over the same period. This tells you what one additional email send could be worth.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Export your Sales by Product report as a CSV, add Category and Cost of Goods columns manually, then use the formula: (Net Sales − COGS) ÷ Net Sales × 100 for each category.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Build a vendor scorecard listing each vendor name alongside their number of dead-on-arrival SKUs. Any vendor with three or more DOA styles should be flagged for a serious conversation before placing fall orders.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Go to Analytics, then Reports, then Sales by Product. Set your date range and sort by Net Sales descending to see your top sellers instantly.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Run a Sales by Product report sorted by lowest sales first, then flag any product received before April 1 with fewer than three units sold that's still on the rack.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Block three hours, pull six key metrics in order (top SKUs, dead stock, customer retention rate, blended ROAS, email revenue per send, and gross margin by category), then write one action sentence per metric.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Create unique discount codes for each platform (e.g., META10, GOOGLE10, TIKTOK10) and track redemptions in Shopify for platform-independent attribution.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Let sales data drive your reorder depth. Express your personal taste through curation, styling, and merchandising — but buy deep on what actually sells.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Start with four segments: VIP top spenders, local customers, category-specific shoppers (like denim or dress buyers), and a win-back group for customers who haven't purchased in 90+ days.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
The healthy zone is generally 35–55%, but for smaller boutiques doing under $20K per month, even 25% can be healthy if average order value is climbing.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Blended ROAS is your total ad-attributed revenue divided by your total ad spend across all platforms. It tells you how many dollars you earned back for every dollar spent on advertising.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Create three discount tiers — 20% off, 30% off, and final clearance — with specific sell-through and weeks-of-supply triggers that move styles between tiers over time.
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
Add your invoice cost, inbound shipping, duties, tariffs, packaging, and platform fees together for each style. This fully loaded cost is often 15–30% higher than the invoice price alone.
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
Build a Google Sheet with columns for style name, current tier, units sold this week, quantity on hand, weeks of supply, weeks remaining, and an action flag. Review it every Monday.
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
Enter your original retail price in the 'Compare-at price' field and put the discounted price in the regular 'Price' field. This creates the strikethrough customers need to see.
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
No. Basics like solid tanks still sell into fall and need lighter discounts (20–25% max). Trendy items like bold prints lose value fast and should be marked down earlier and deeper.
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
No. Styles with sell-through above 70% or fewer than 4 weeks of supply are selling themselves. Discounting them wastes margin for no reason.
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
Yes. Try a subtle 5–10% price adjustment, bundle deals, or targeted flash sales on a few pieces before launching a formal tiered sale. These preserve more margin.
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
A margin floor is the minimum blended margin you refuse to drop below during your sale season. Write it down and post it visibly to prevent emotional over-discounting.
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
Sell-through rate is the percentage of inventory you've sold. Divide units sold by units received, then multiply by 100. Aim for 80–90% by end of season.
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
Weeks of supply is your current inventory divided by average weekly sales. If that number is larger than the weeks left in the season, the style needs a markdown.
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
Use this script: 'Our summer styles move through pricing tiers quickly and popular sizes tend to sell out at each level — the best selection is always at the current price.'
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
Deep discounts slash your profit per piece so severely that even strong sales volume can't recover the cash you need. You enter fall with empty accounts and can't buy the collections you want.
From Episode 25: How to Price Your Summer Sale to Protect Margins While Clearing Inventory (The Math Every Boutique Needs) · Topic: Shopify & E-Commerce
Tag 15–30 existing items like premium tees, wallets, sunglasses, socks, and gift cards with a Father's Day tag — you don't need to buy new inventory.
From Episode 24: The Father's Day Boutique Playbook: 3 Gift Categories That Actually Convert (With a 2-Week Campaign Plan) · Topic: Social Commerce & TikTok
Place your Father's Day collection link in three high-visibility spots: your main navigation menu, your homepage hero banner, and your sitewide announcement bar.
From Episode 24: The Father's Day Boutique Playbook: 3 Gift Categories That Actually Convert (With a 2-Week Campaign Plan) · Topic: Social Commerce & TikTok
Add trust elements — a shipping cutoff date, easy-returns note, and gift wrap callout — directly on the collection page, and turn on abandoned cart recovery emails with a Father's Day subject line.
From Episode 24: The Father's Day Boutique Playbook: 3 Gift Categories That Actually Convert (With a 2-Week Campaign Plan) · Topic: Social Commerce & TikTok
Father's Day is the easiest first email — you're not selling, you're helping someone find a gift. Frame it as a favor, keep it under 150 words, and link to your curated collection.
From Episode 24: The Father's Day Boutique Playbook: 3 Gift Categories That Actually Convert (With a 2-Week Campaign Plan) · Topic: Social Commerce & TikTok
The collection page takes 60–90 minutes, and drafting all five emails takes 3–4 hours. You can have the entire campaign ready in one focused day.
From Episode 24: The Father's Day Boutique Playbook: 3 Gift Categories That Actually Convert (With a 2-Week Campaign Plan) · Topic: Social Commerce & TikTok
Send five emails over two weeks: a gift guide launch, a decision helper, a staff picks email, a shipping cutoff warning, and a gift card pivot on June 2, 5, 9, 13, and 16.
From Episode 24: The Father's Day Boutique Playbook: 3 Gift Categories That Actually Convert (With a 2-Week Campaign Plan) · Topic: Social Commerce & TikTok
Name products after dad personality archetypes — like 'The Weekend Dad Belt' — instead of plain descriptions, so shoppers get an instant emotional match.
From Episode 24: The Father's Day Boutique Playbook: 3 Gift Categories That Actually Convert (With a 2-Week Campaign Plan) · Topic: Social Commerce & TikTok