BoutiquePulse Knowledge Graph

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• How do I calculate email revenue per send for my boutique?

  Divide your total email-attributed revenue by the total number of campaigns you sent over the same period. This tells you what one additional email send could be worth.

  From Episode 26

• How do I calculate gross margin by product category in Shopify?

  Export your Sales by Product report as a CSV, add Category and Cost of Goods columns manually, then use the formula: (Net Sales − COGS) ÷ Net Sales × 100 for each category.

  From Episode 26

• How do I decide which vendors to stop buying from?

  Build a vendor scorecard listing each vendor name alongside their number of dead-on-arrival SKUs. Any vendor with three or more DOA styles should be flagged for a serious conversation before placing fall orders.

  From Episode 26

• How do I find my top selling products in Shopify?

  Go to Analytics, then Reports, then Sales by Product. Set your date range and sort by Net Sales descending to see your top sellers instantly.

  From Episode 26

• How do I identify dead stock in my boutique inventory?

  Run a Sales by Product report sorted by lowest sales first, then flag any product received before April 1 with fewer than three units sold that's still on the rack.

  From Episode 26

• How do I run a mid-year audit for my boutique?

  Block three hours, pull six key metrics in order (top SKUs, dead stock, customer retention rate, blended ROAS, email revenue per send, and gross margin by category), then write one action sentence per metric.

  From Episode 26

• How do I track which ad platform is actually driving sales for my boutique?

  Create unique discount codes for each platform (e.g., META10, GOOGLE10, TIKTOK10) and track redemptions in Shopify for platform-independent attribution.

  From Episode 26

• Should I buy inventory based on personal taste or sales data?

  Let sales data drive your reorder depth. Express your personal taste through curation, styling, and merchandising — but buy deep on what actually sells.

  From Episode 26

• What email segments should I create first for my boutique?

  Start with four segments: VIP top spenders, local customers, category-specific shoppers (like denim or dress buyers), and a win-back group for customers who haven't purchased in 90+ days.

  From Episode 26

• What is a good returning customer rate for a small boutique?

  The healthy zone is generally 35–55%, but for smaller boutiques doing under $20K per month, even 25% can be healthy if average order value is climbing.

  From Episode 26

• What is blended ROAS and how do I calculate it for my boutique?

  Blended ROAS is your total ad-attributed revenue divided by your total ad spend across all platforms. It tells you how many dollars you earned back for every dollar spent on advertising.

  From Episode 26

• How do I build a tiered markdown ladder for my boutique's summer sale?

  Create three discount tiers — 20% off, 30% off, and final clearance — with specific sell-through and weeks-of-supply triggers that move styles between tiers over time.

  From Episode 25

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