Shopify optimization strategies for boutique fashion retailers. From store setup and conversion rate optimization to SEO, Google Shopping, and DTC revenue growth tactics that work at boutique scale.
Episode 25 breaks down the exact math behind summer markdowns — so you never have to guess again when to drop prices or how deep to go. You'll learn how to calculate your true cost per piece, your sel…
Episode 19 tackles one of the most painful moments in boutique retail: staring at a spring rack full of pieces that won't move while summer stock is piling up. You'll learn exactly how to reframe unso…
Episode 17 breaks down how to turn every new clothing shipment into a mini selling event — no big team, no big budget required. You'll build a three-day drop system using a 60-minute content kit, a Sh…
With Mother's Day just ten days out, this episode hands you a daily action checklist covering four channels — Facebook ads targeting male gift buyers, Instagram Stories bundle reveals, a three-email u…
Episode 14 breaks down how to build a three-part Meta ads funnel on just $300 a month — one campaign tests your best creative, one reminds past visitors about the styles they loved, and one converts y…
This episode walks you through building a three-tier Mother's Day gift guide — under $50, under $100, and a splurge bundle — and deploying it on your Shopify page, in a segmented email sequence, and a…
Mother's Day is 32 days away, and the boutique owners who win big are the ones who launch now — not the week before. This episode shows you exactly how to build a persona-based gift guide on Shopify i…
This episode breaks down the real math behind TikTok Shop — including why some boutique owners are making money while others are losing it. You'll walk away knowing exactly how to run a three-step tes…