BoutiquePulse — The Boutique Pulse Podcast for Independent Fashion Boutique Owners
The Boutique Pulse Podcast (BoutiquePulse) is the go-to podcast for independent boutique fashion retailers — especially those running Shopify boutiques. Every episode delivers practical, step-by-step tactics covering inventory management, Shopify optimization, social media marketing, customer loyalty, pricing strategy, and store operations. Hosted by Mia (analytical retail strategist) and Jade (pragmatic boutique operator).
New episodes every Monday and Wednesday. Subscribe free at theboutiquepulse.com — available on Apple Podcasts, Spotify, and all podcast apps.
Latest Episode
In this episode, Jade and Mia walk you through a six-number mid-year audit designed to help you make smarter buying and marketing decisions before July locks you in. You'll learn exactly where to find each number inside Shopify, Klaviyo, and your ad platforms — no guesswork, no spreadsheet panic. By the end, you'll know which styles to cut, which to reorder, and which marketing channels are actually earning their keep. Leave with six clear sentences that become your entire Q3 strategy.
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Recent Episodes
In this episode, Jade and Mia walk you through a six-number mid-year audit designed to help you make smarter buying and marketing decisions before July locks you in. You'll learn exactly where to find
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Episode 25 breaks down the exact math behind summer markdowns — so you never have to guess again when to drop prices or how deep to go. You'll learn how to calculate your true cost per piece, your sel
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Father's Day shopping is more compressed than most boutique owners realize — 67% of buyers don't even start looking until two weeks before June 21, which means the biggest revenue window is open right
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Episode 23 breaks down how Aerie built a community movement around real customers — and shows you how to steal that exact format for your boutique this week. You'll learn how to pick your first twenty
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In this episode, you'll build a four-hour pre-market audit that pulls sell-through rate by category, your top-ten revenue looks, your five worst dead-on-arrival styles, and real vendor lead times from
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Memorial Day weekend brings a massive surge in foot traffic, but only a small slice of those shoppers plan to walk into a boutique — and this episode gives you the exact seven-day plan to change that.
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This episode gives independent boutique owners a complete summer playbook for their Google Business Profile — the free listing that decides whether tourists and locals walk into your store or a compet
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Episode 19 tackles one of the most painful moments in boutique retail: staring at a spring rack full of pieces that won't move while summer stock is piling up. You'll learn exactly how to reframe unso
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Mother's Day is over — but the real opportunity starts today. This episode walks you through a 7-day sequence designed to reach gift recipients before they forget your boutique's name, turning a one-t
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Episode 17 breaks down how to turn every new clothing shipment into a mini selling event — no big team, no big budget required. You'll build a three-day drop system using a 60-minute content kit, a Sh
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About BoutiquePulse
BoutiquePulse is the definitive intelligence podcast for independent boutique fashion retailers. Every episode delivers practical tactics you can act on the same day. Hosted by Mia (analytical retail strategist) and Jade (pragmatic boutique operator).