26 published episodes — practical tactics for independent boutique fashion retailers.
In this episode, Jade and Mia walk you through a six-number mid-year audit designed to help you make smarter buying and marketing decisions before July locks you in. You'll learn exactly where to find
Episode 25 breaks down the exact math behind summer markdowns — so you never have to guess again when to drop prices or how deep to go. You'll learn how to calculate your true cost per piece, your sel
Father's Day shopping is more compressed than most boutique owners realize — 67% of buyers don't even start looking until two weeks before June 21, which means the biggest revenue window is open right
Episode 23 breaks down how Aerie built a community movement around real customers — and shows you how to steal that exact format for your boutique this week. You'll learn how to pick your first twenty
In this episode, you'll build a four-hour pre-market audit that pulls sell-through rate by category, your top-ten revenue looks, your five worst dead-on-arrival styles, and real vendor lead times from
Memorial Day weekend brings a massive surge in foot traffic, but only a small slice of those shoppers plan to walk into a boutique — and this episode gives you the exact seven-day plan to change that.
This episode gives independent boutique owners a complete summer playbook for their Google Business Profile — the free listing that decides whether tourists and locals walk into your store or a compet
Episode 19 tackles one of the most painful moments in boutique retail: staring at a spring rack full of pieces that won't move while summer stock is piling up. You'll learn exactly how to reframe unso
Mother's Day is over — but the real opportunity starts today. This episode walks you through a 7-day sequence designed to reach gift recipients before they forget your boutique's name, turning a one-t
Episode 17 breaks down how to turn every new clothing shipment into a mini selling event — no big team, no big budget required. You'll build a three-day drop system using a 60-minute content kit, a Sh
Episode 16 breaks down exactly how independent boutiques are using SMS text lists to run monthly four-hour flash sales that bring in $4,000 or more per event. You'll learn how to collect phone numbers
With Mother's Day just ten days out, this episode hands you a daily action checklist covering four channels — Facebook ads targeting male gift buyers, Instagram Stories bundle reveals, a three-email u
Episode 14 breaks down how to build a three-part Meta ads funnel on just $300 a month — one campaign tests your best creative, one reminds past visitors about the styles they loved, and one converts y
Episode 13 breaks down the five summer 2026 trends your customers are already searching and pinning — blue tones, chunky animal brooches, denim rompers, studded denim, and cream satin sets — and expla
This episode walks you through building a five-email Mother's Day sequence in Klaviyo — from an early gift inspiration email all the way to a post-purchase follow-up — spaced across thirty days so you
This episode walks you through building a three-tier Mother's Day gift guide — under $50, under $100, and a splurge bundle — and deploying it on your Shopify page, in a segmented email sequence, and a
In this episode, you'll learn how to build a daily Instagram Stories selling system inspired by how Anthropologie turns casual scrollers into same-week buyers — at boutique scale, with just an iPhone
Mother's Day is 32 days away, and the boutique owners who win big are the ones who launch now — not the week before. This episode shows you exactly how to build a persona-based gift guide on Shopify i
Easter is over — and right now, your customers are back on their phones scrolling for fresh spring style inspiration while most boutiques are completely dark on social media. This episode breaks down
This episode digs into Later's updated 'Best Time to Post' feature and how it can help your boutique show up in front of more shoppers during the Easter season. You'll learn how to set up a two-week E
Spring is here, but if your winter racks are still packed, you're losing floor space and cash flow at the same time. This episode walks you through a 5-day plan to clear winter inventory fast while ma
This episode teaches you how to read your first ten days of spring sales data without getting fooled by hype, influencer spikes, or one-time bulk buyers. You will learn a simple four-box system that s
This episode breaks down the 'Spring Uniform' Reel format — a three-pieces-styled-three-ways video structure that a Dallas boutique used to grow from 800 to 5,000 followers in just six weeks. You'll l
In this episode, Jade and Mia walk through a complete seven-phase workflow for building a professional 12-page spring lookbook in Canva in under two hours. You will learn how to set up your Brand Kit,
Easter is April 5th, and you have eleven days to capture your share of record holiday spending on clothing and gifts. This episode walks you through a sixty-minute social media blitz using free AI too
This episode breaks down the real math behind TikTok Shop — including why some boutique owners are making money while others are losing it. You'll walk away knowing exactly how to run a three-step tes