Social media strategies built specifically for boutique fashion retailers. TikTok shop tactics, Instagram Reels for boutiques, Stories selling systems, UGC campaigns, and converting followers into same-week buyers.
Father's Day shopping is more compressed than most boutique owners realize — 67% of buyers don't even start looking until two weeks before June 21, which means the biggest revenue window is open right…
Episode 23 breaks down how Aerie built a community movement around real customers — and shows you how to steal that exact format for your boutique this week. You'll learn how to pick your first twenty…
This episode gives independent boutique owners a complete summer playbook for their Google Business Profile — the free listing that decides whether tourists and locals walk into your store or a compet…
Episode 17 breaks down how to turn every new clothing shipment into a mini selling event — no big team, no big budget required. You'll build a three-day drop system using a 60-minute content kit, a Sh…
With Mother's Day just ten days out, this episode hands you a daily action checklist covering four channels — Facebook ads targeting male gift buyers, Instagram Stories bundle reveals, a three-email u…
Episode 13 breaks down the five summer 2026 trends your customers are already searching and pinning — blue tones, chunky animal brooches, denim rompers, studded denim, and cream satin sets — and expla…
This episode walks you through building a three-tier Mother's Day gift guide — under $50, under $100, and a splurge bundle — and deploying it on your Shopify page, in a segmented email sequence, and a…
In this episode, you'll learn how to build a daily Instagram Stories selling system inspired by how Anthropologie turns casual scrollers into same-week buyers — at boutique scale, with just an iPhone …
Mother's Day is 32 days away, and the boutique owners who win big are the ones who launch now — not the week before. This episode shows you exactly how to build a persona-based gift guide on Shopify i…
Easter is over — and right now, your customers are back on their phones scrolling for fresh spring style inspiration while most boutiques are completely dark on social media. This episode breaks down …
This episode digs into Later's updated 'Best Time to Post' feature and how it can help your boutique show up in front of more shoppers during the Easter season. You'll learn how to set up a two-week E…
This episode breaks down the 'Spring Uniform' Reel format — a three-pieces-styled-three-ways video structure that a Dallas boutique used to grow from 800 to 5,000 followers in just six weeks. You'll l…
In this episode, Jade and Mia walk through a complete seven-phase workflow for building a professional 12-page spring lookbook in Canva in under two hours. You will learn how to set up your Brand Kit,…
Easter is April 5th, and you have eleven days to capture your share of record holiday spending on clothing and gifts. This episode walks you through a sixty-minute social media blitz using free AI too…
This episode breaks down the real math behind TikTok Shop — including why some boutique owners are making money while others are losing it. You'll walk away knowing exactly how to run a three-step tes…