How do I calculate email revenue per send for my boutique?

Email revenue per send is a powerful forecasting tool most boutique owners have never calculated. In Klaviyo, go to Campaigns, filter by your date range, export performance data, and look for the Revenue column. In Omnisend it's under Reports then Campaigns. Add up all the revenue, then divide by the number of campaigns sent.

This number becomes a monthly forecasting tool. If you're averaging three hundred fifty dollars per send and plan twelve sends this month, you can project roughly forty-two hundred dollars in email revenue. If that falls short of your goal, you know exactly which lever to pull — more sends, better segmentation, or stronger offers.

The critical caveat is that adding sends only works if they're segmented. A broad blast to your entire list will actually degrade your per-send number. Start with four segments: VIP top spenders, local customers, category-specific shoppers, and a win-back group for anyone who hasn't purchased in ninety-plus days.