How long does it take to set up a Father's Day campaign for my boutique?

The full Father's Day campaign is more manageable than it sounds. The collection page — tagging 15–30 products, renaming a few with archetype titles, adding price filters, and placing links in your navigation and homepage — takes about 60 to 90 minutes. Don't overthink the design; a clean collection page converts better than an elaborate blog post because shoppers can add to cart directly.

Drafting and scheduling all five emails can be done in a single sitting of three to four hours. Write them all at once, schedule them for June 2, 5, 9, 13, and 16, and then walk away. The sequence runs itself while you focus on your store. The gift card setup takes about 20 minutes. Setting up abandoned cart recovery is a quick toggle in Shopify settings.

The most important mindset shift is avoiding perfectionism. A sent email beats a perfect email that never goes out. This is a two-week experiment, not a lifelong commitment. Get it live, monitor your collection page views and add-to-cart rates every two days, and make small adjustments as needed.