How many emails should I send for a Father's Day campaign and when?

A single email is too easy to miss or forget. A five-email sequence moves a shopper through the entire journey from awareness to urgency to last-minute action, with each email doing a specific job at the right moment.

Email one on June 2 is your gift guide launch — announce the collection and link to it. Email two on June 5 is a decision helper featuring your top three picks and the shipping cutoff date. Email three on June 9 is a staff picks email where team members share what they're getting their own dads, with casual photos and short personal notes. Email four on June 13 is your shipping cutoff warning — this is your highest-urgency email, so don't soften it. Email five on June 16 pivots to gift cards for last-minute shoppers with instant-delivery messaging.

Every email should link to the same collection page. Don't scatter links across multiple destinations — you're building a funnel, not a scavenger hunt. Keep each email under 150 words. You can draft and schedule all five in a single three- to four-hour sitting, then let the sequence run while you focus on your store.