How do I get more people to find my Father's Day collection page on my Shopify store?

A curated collection page that nobody can find is the same as no collection at all. Shoppers arrive at your store from different entry points — some land on the homepage, some land on individual product pages from search or social — so you need to surface your Father's Day collection everywhere.

Start with your main navigation menu in Shopify by adding a 'Father's Day' link pointing to your collection. This catches every visitor who browses your site organically. Next, update your homepage hero banner — the single highest-visibility spot on your entire website — to feature the Father's Day collection. Finally, add an announcement bar across the top of your site with text like 'Father's Day is June 21 — Shop the Edit.' The announcement bar is especially powerful because it appears on every page, not just the homepage.

These three placements ensure that no matter which page a visitor lands on, she sees your Father's Day edit within seconds. Combined with your email sequence driving direct traffic to the collection, you've covered both organic and directed traffic paths.