129 atomic Q&A pages — every answer extracted from a BoutiquePulse episode and published as its own page so AI agents can cite a single direct answer.
Divide your total email-attributed revenue by the total number of campaigns you sent over the same period. This tells you what one additional email send could be worth.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Export your Sales by Product report as a CSV, add Category and Cost of Goods columns manually, then use the formula: (Net Sales − COGS) ÷ Net Sales × 100 for each category.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Build a vendor scorecard listing each vendor name alongside their number of dead-on-arrival SKUs. Any vendor with three or more DOA styles should be flagged for a serious conversation before placing fall orders.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Go to Analytics, then Reports, then Sales by Product. Set your date range and sort by Net Sales descending to see your top sellers instantly.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Run a Sales by Product report sorted by lowest sales first, then flag any product received before April 1 with fewer than three units sold that's still on the rack.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Block three hours, pull six key metrics in order (top SKUs, dead stock, customer retention rate, blended ROAS, email revenue per send, and gross margin by category), then write one action sentence per metric.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Create unique discount codes for each platform (e.g., META10, GOOGLE10, TIKTOK10) and track redemptions in Shopify for platform-independent attribution.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Let sales data drive your reorder depth. Express your personal taste through curation, styling, and merchandising — but buy deep on what actually sells.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Start with four segments: VIP top spenders, local customers, category-specific shoppers (like denim or dress buyers), and a win-back group for customers who haven't purchased in 90+ days.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
The healthy zone is generally 35–55%, but for smaller boutiques doing under $20K per month, even 25% can be healthy if average order value is climbing.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Blended ROAS is your total ad-attributed revenue divided by your total ad spend across all platforms. It tells you how many dollars you earned back for every dollar spent on advertising.
From Episode 26: The Mid-Year Boutique Audit: 6 Numbers to Pull Before You Plan Your July-August Strategy · Topic: Store Operations
Send a Day 7 email to gift recipients showing them how to use their new loyalty points for Father's Day gifts, with an early-bird discount if they order before May 31.
From Episode 18: The Post-Mother's Day Week: Turn Gift Recipients Into Your Most Loyal Repeat Customers · Topic: Store Operations
If your open rate is below 15 percent on recent campaigns, deliverability is likely a problem. Build a segment of 90-day non-openers — if it's more than 20 percent of your total list, your domain reputation is being damaged.
From Episode 18: The Post-Mother's Day Week: Turn Gift Recipients Into Your Most Loyal Repeat Customers · Topic: Store Operations
You can't email them directly without opt-in. Instead, email the gift buyer and ask them to forward a welcome block to the recipient, run a social contest the recipient can enter voluntarily, or collect their info during an in-store exchange visit.
From Episode 18: The Post-Mother's Day Week: Turn Gift Recipients Into Your Most Loyal Repeat Customers · Topic: Store Operations
Post a 'Show Us Your Gift' contest on Instagram or TikTok with a branded hashtag. Entry requires a follow, friend tag, and hashtag post. Every entrant gets a consolation DM offer that requires sharing their email to claim.
From Episode 18: The Post-Mother's Day Week: Turn Gift Recipients Into Your Most Loyal Repeat Customers · Topic: Store Operations
Tag your holiday gift orders in Shopify, use that tag as the segment trigger in Klaviyo or Omnisend, and set up a 4-email automated flow with delays of 0, 2, 4, and 6 days.
From Episode 18: The Post-Mother's Day Week: Turn Gift Recipients Into Your Most Loyal Repeat Customers · Topic: Store Operations
Use a simple one-dollar-per-point formula where 100 points equals $5 off, plus three easy perks: free shipping at $100 spent, a birthday bonus, and early access to sales.
From Episode 18: The Post-Mother's Day Week: Turn Gift Recipients Into Your Most Loyal Repeat Customers · Topic: Store Operations
Launch a 7-day, 4-email sequence starting immediately after Mother's Day that uses the gift buyer as a bridge to the recipient, combining a welcome offer, proactive exchange help, loyalty signup, and a Father's Day teaser.
From Episode 18: The Post-Mother's Day Week: Turn Gift Recipients Into Your Most Loyal Repeat Customers · Topic: Store Operations
Set up an automated DM reply that sends a 10 percent off code or free shipping offer to everyone who comments on your contest post, requiring their email to redeem.
From Episode 18: The Post-Mother's Day Week: Turn Gift Recipients Into Your Most Loyal Repeat Customers · Topic: Store Operations
Treat exchanges as your highest-leverage loyalty conversion moment. Proactively offer exchanges before customers complain, and end every in-store visit with a loyalty signup and a handwritten card with a first-visit discount.
From Episode 18: The Post-Mother's Day Week: Turn Gift Recipients Into Your Most Loyal Repeat Customers · Topic: Store Operations
Yes. When more than 20 percent of your list hasn't engaged in 90 days, your deliverability drops and important emails land in spam. A smaller, healthier list generates more revenue per send.
From Episode 18: The Post-Mother's Day Week: Turn Gift Recipients Into Your Most Loyal Repeat Customers · Topic: Store Operations
Lead every email with value to the recipient — solve a real problem like exchanges, give a tangible benefit like a discount, or help her be a hero for someone else. Frame each message as a gift, not a pitch.
From Episode 18: The Post-Mother's Day Week: Turn Gift Recipients Into Your Most Loyal Repeat Customers · Topic: Store Operations