How do I set up a post-holiday email sequence in Klaviyo or Omnisend?

Start in your Shopify admin by filtering orders from your holiday purchase window and tagging every gift order with a specific label like 'mothers-day-gift-2026.' This tag becomes your email segment so you're only reaching people who actually bought holiday gifts, not your entire list.

In Klaviyo or Omnisend, create a new flow triggered by that tag. Set up four emails with delays of 0, 2, 4, and 6 days. Email one is a thank-you with a forward-to-Mom block and contest link. Email two is a proactive exchange offer with add-on products. Email three is a loyalty program welcome with 20 percent off. Email four bridges to the next holiday.

Automating the flow is critical because a busy post-holiday week — full of exchanges, staff questions, and social content — makes it easy to forget manual sends. Both Klaviyo and Omnisend offer free plans for up to 250 contacts, so there's no cost barrier. The entire setup takes about two and a half to three hours, and once it's running, the sequence executes perfectly without your intervention.