What should my staff say when a customer asks if an item will go on deeper sale?

Customers asking whether an item will drop further is one of the most common and margin-dangerous moments on the boutique floor. Without a scripted response, staff will either over-discount to close the sale or freeze up and lose the customer entirely. Both outcomes cost you money.

The recommended response is: 'Our summer styles move through pricing tiers quickly and popular sizes tend to sell out at each level. The best selection is always at the current price.' This answer is truthful, creates genuine urgency, and doesn't promise or deny a future discount. It redirects the customer's attention to the risk of waiting rather than the reward.

Print this script and tape it behind the register as part of a one-page staff markdown policy. The policy should also include the maximum discount any associate can offer without calling you, which products are excluded from markdowns, and when tier transitions happen. When everyone knows the rules, your margin is protected on every transaction regardless of who's working the floor.