Export past male buyers or gift-wrap purchasers from Shopify, upload them to Meta Ads Manager as a custom audience, then create a one-percent lookalike audience and run gift card ads at fifteen dollars a day.
Give every team member a laminated quick-quiz card with four questions — budget, style, timeline, and gift card versus physical piece — so they can turn confusion into a sale in under three minutes.
Create three rotating signs with QR codes — the first links to your gift guide, the second to a gift-finder quiz, and the third directly to gift card purchase — and swap them as Mother's Day approaches.
Start with a minimum of fifteen dollars a day for ten days — one hundred fifty dollars total — running three ad variations with a Conversions objective.
Plan ten daily Stories with escalating urgency — start with accessible price points under thirty dollars during discovery, move to bundles and quizzes mid-week, and close with gift card rescue content.
Send three emails timed to match shopper mindset: a warm gift guide on May 4, a last-call shipping deadline on May 7, and a digital gift card rescue on May 9.
Post an Instagram Story inviting followers to DM you for personalized gift picks, then have a team member respond with three curated recommendations and direct purchase links.
Check results on day three and pause the weakest ad variation, then increase budget by fifty percent on your winning ad on day eight to capture the final surge.