How do I train my staff to help clueless gift buyers during Mother's Day?

The reality of Mother's Day in a women's boutique is that someone will walk in, look your associate in the eyes, and say 'size fourteen' — and that's the entire sentence. Your staff needs a system for this moment, not improvisation.

Create a four-step process. First, a thirty-second quick quiz: What's the budget — under fifty, around seventy-five, or going all out? Is she casual-cozy or dressed-up? Are you taking it today or have a few days? Second, walk them — don't point — to the right area based on their answers. Under fifty goes to accessories, fifty to a hundred goes to pre-wrapped bundles, over a hundred goes to your hero rack. Third, use a confidence close: 'This is one of our most-gifted pieces, want me to wrap it?' And if they're still frozen after three minutes, pivot to the gift card as a rescue.

Print this script, laminate it, and hand one to every team member before the rush starts. It gives even brand-new hires a confident path from confusion to completed sale.