What emails should I send for a Mother's Day campaign at my boutique?

Your three-email sequence should match the three mental states of a Mother's Day shopper. Email one goes out about a week before and serves as a warm gift guide with six curated picks organized by budget. A subject line like 'She dropped hints, we took notes' works well here. Email two goes out around the Tuesday or Wednesday before Mother's Day with a shipping deadline and a sense of urgency. Email three drops on the final Friday as a short, punchy digital gift card rescue — zero friction, instant delivery.

Personalized emails see twenty-nine percent higher open rates and forty-one percent higher click-through rates compared to generic blasts. Even on a small list of two hundred subscribers, if ten percent buy a seventy-five-dollar gift card from your final email, that's fifteen hundred dollars from a twenty-minute task.

Schedule all three emails at once so you never stall mid-campaign. Sending them late collapses your window and leaves money on the table.