Why should I add a gift card to my Father's Day collection and where should I place it?

A gift card serves two critical roles in your Father's Day campaign. First, it's insurance against indecision. Even a shopper browsing physical gifts will notice a gift card in the top positions and mentally file it away as a backup. This means she's less likely to leave empty-handed if she can't choose between items or worries about picking the wrong size or style.

Second, after your shipping cutoff date passes, the gift card becomes your only product that can still generate revenue. It never sells out, never ships late, never gets returned for being the wrong size, and delivers instantly via email. Setting up denominations at $25, $50, $100, and $150 gives shoppers a clear range.

Placing the gift card in the first three positions of your collection is a deliberate strategy. Shoppers scanning the page from top to bottom see it immediately, before they even start evaluating physical products. That early visibility plants the seed, even if she ultimately buys a physical item.