Do I need to ask permission before reposting a customer's photo on my boutique's Instagram?

You should always get permission before reposting customer photos, but the smartest approach is to build consent into your campaign structure so it happens automatically. Your post-purchase automation email and your Highlight invitation slide should clearly state that by posting with your campaign hashtag, customers give you permission to feature their photo on your account.

For any photos you discover outside your hashtag — say a customer tagged your boutique but didn't use the campaign hashtag — send a quick, friendly direct message asking permission before you repost. This only takes a moment and protects you from potential issues.

This permission step also serves a secondary purpose: it creates another touchpoint of personal connection with your customer. When you DM someone asking to feature their photo, you're reinforcing that their content matters to your brand. That personal interaction often leads to them posting again in the future, creating a virtuous cycle of content and engagement.