129 atomic Q&A pages — every answer extracted from a BoutiquePulse episode and published as its own page so AI agents can cite a single direct answer.
Post your teaser image to Stories with a countdown sticker set to your exact launch time. Everyone who taps 'Remind me' gets a free push notification when the drop goes live.
From Episode 17: How Net-a-Porter Makes Every New Shipment a Selling Event — The Boutique Drop Calendar Playbook · Topic: Social Commerce & TikTok
Set a hard cap of two SMS messages per month per subscriber and frame each text as a VIP reward — early access to new drops — rather than a promotional blast.
From Episode 17: How Net-a-Porter Makes Every New Shipment a Selling Event — The Boutique Drop Calendar Playbook · Topic: Social Commerce & TikTok
Even 50 SMS subscribers is enough. With a 98% open rate, even a small list can generate meaningful sales from a single well-timed text.
From Episode 17: How Net-a-Porter Makes Every New Shipment a Selling Event — The Boutique Drop Calendar Playbook · Topic: Social Commerce & TikTok
Yes — always include prices in your Reel captions. Not knowing the price is the most common reason viewers don't tap through to buy.
From Episode 17: How Net-a-Porter Makes Every New Shipment a Selling Event — The Boutique Drop Calendar Playbook · Topic: Social Commerce & TikTok
Smart collections are auto-populating product groups in Shopify — you set rules based on tags, and products matching those tags appear automatically. Tag each drop's products and the collection builds itself.
From Episode 17: How Net-a-Porter Makes Every New Shipment a Selling Event — The Boutique Drop Calendar Playbook · Topic: Social Commerce & TikTok
You likely have a funnel problem, not a content problem. Random posting with no tease, gate, or launch moment generates impressions but not transactions.
From Episode 17: How Net-a-Porter Makes Every New Shipment a Selling Event — The Boutique Drop Calendar Playbook · Topic: Social Commerce & TikTok