How do I use my top-ten bestsellers to make better buying decisions at market?

Your top-ten revenue styles are your store's proof of concept — they tell you exactly what your specific customer base wants to buy. Sort your sales export by total revenue from highest to lowest to find them quickly.

For each style, write down five attributes on a separate printed sheet: the vendor, the retail price, the silhouette, the fabric, and the color. The reason you capture attributes instead of just product names is that vendors rarely carry the exact same style twice. At market you're not looking for the same product — you're looking for the same DNA. If your number-one seller was a linen midi dress at sixty-eight dollars in sage green, you want anything matching that profile from any vendor at any booth.

You can also run a Pareto check by adding a running cumulative percentage column. Find where you hit 80 percent of total revenue — everything above that line is your Pareto core. Your primary job at market is to protect and expand that core with depth buys, additional colors, and size-gap fills.