How do I replace Shopify's removed benchmark comparison feature?

Shopify removed its Compare to Benchmarks feature, which means the toggle that let you see how your conversion rate stacked up against similar stores is gone. But those benchmarks were never that reliable since the comparison stores were never truly similar to yours.

The replacement is building your own historical baseline. Go to Shopify Admin, then Analytics, then Overview, and screenshot four numbers: your conversion rate, average order value, returning customer rate, and revenue per session. Save these in a Google Sheet tab labeled with the current month and year. This takes about fifteen minutes.

From now on, you're comparing yourself against your own past performance, which is actually a more useful measuring stick. Each month or season, add a new column so you can spot trends — is your conversion rate climbing after a display change? Did AOV rise after you adjusted your price assortment? Your own data becomes the benchmark that matters.