How should I set up an impulse buy table near my boutique register?

The register area is your last conversion opportunity before a customer leaves, so it needs to be stocked with items that require zero deliberation. Build a small impulse table with six to eight accessories and small pieces, each priced under forty dollars with the price tag clearly visible.

The under-forty-dollar threshold matters more than you might think. At sixty dollars, customers pick up an item, check the tag, and put it back. At thirty-two dollars for a pair of statement earrings, the piece is often in the bag before the customer has consciously decided to buy it. This hesitation threshold is real and doesn't show up in aggregate average-order-value data.

Photograph each impulse item when you stage the table. Those photos become the raw material for your post-weekend follow-up email on Tuesday, connecting the in-store experience to the digital relationship you're building.