How do I batch create social media content for a week-long boutique campaign?

The biggest reason boutique owners go silent mid-campaign is daily content creation burning them out. The solution is batching everything into a single Sunday evening session. Pull seven pieces from your summer collection, photograph each one, and film three fifteen-to-thirty-second try-on videos using your phone and natural light.

In that same session, use ChatGPT or Claude to generate all seven captions at once. Save them as drafts in Instagram or your Notes app. By the time you go to bed Sunday, your entire week of content is ready — each morning you just copy, paste, and post.

If you have staff, assign specific roles: one person films two Reels during the week, another handles story reposts and DM replies, and you post one raw behind-the-scenes story per day. This prevents one person from carrying every task and collapsing by Wednesday.