How do I write a vacation wardrobe email sequence for my boutique?

The first email goes out on Wednesday with the subject line "Your Summer Vacation Wardrobe Starts Here." Feature three to four spring pieces photographed in a resort setting and include a free vacation packing checklist as a download hook. The tone should feel like a helpful friend giving vacation advice, not a store clearing old stock. Segment this to past spring buyers plus anyone who opened an email in the last sixty days.

Email two goes out on Friday and features two complete vacation bundles as styled flat-lay photos. Add soft urgency — mention that these looks are moving — without lying about stock levels. This email moves shoppers from browsing to buying by showing them complete, named outfits they can picture themselves wearing.

The third email on Monday is your highest-converting send. Include any customer or staff restyle photos from social media alongside a last-call message that the vacation bundles ship this week. This final email captures everyone who opened the first two but hadn't committed. Social proof from real people wearing the bundles plus a concrete shipping deadline removes the last reasons to hesitate.